Walker Edison Branding

2020-2022

Walker Edison primarily works in e-commerce selling under major retailers such as Amazon, Wayfair, and Target. At the beginning of 2022, Walker Edison began to expand into the direct-to-consumer market. It was important that their brand felt high-end to their customers. The Walker Edison Brand has been brought to a higher level by giving them a modern refresh to fit with the rapidly growing company. This modern take was essential for the growth and versatility of the logo. It was designed to ensure the logo would be able to expand with the company.

The symbol of the logo represents the idea of growing past your limits and exceeding expectations, a concept that was very important to Walker Edison. The company motto is to “live outside the box”. This idea was visually represented by having the text extend outside its confinement.