The Mob Museum located in Las Vegas Nevada has a unique position of being both a high-profile museum as well as an interactive family space. This new brand captures the essence of the museum’s dark and foreboding themes. The nature of the museum is manifested through the use of color, hierarchy, and text application. Maroon was used to reflect how the crime family became
their own royalty.

The mob family's distinct hierarchy is embodied within the text of the logo. Everything is shadowed within the “m” to create the feeling of being hidden within the shadows as well as playing on the museum’s interactive nature.